When Experience Makes the Difference
- Claudia Zuluaga

- Jun 13, 2025
- 2 min read
In the green highlands of El Retiro, Antioquia—where the mornings begin with mist and end with golden light—an American journalist found himself at a crossroads. He had chosen this quiet corner of Colombia as his home, embracing its traditions, its rhythm, and its deep connection to the land. And like many who care for this earth, he dreamed of powering his farm with the sun.
But when he sought help, he was met with a firm rejection. A well-known solar company in Colombia told him what no one wants to hear:“Your roof isn’t suitable for solar.”
His traditional clay tile roof, so full of charm and character, had been seen as an obstacle. But this journalist—accustomed to asking the deeper questions—wasn’t ready to let the conversation end there. He didn’t just want a solar system. He wanted something that could live in harmony with the architecture of his home, not clash with it.
That’s when he found us—Welflare with their beautiful, sophisticated, advanced IBC solar module.
He reached out with a quiet but powerful message:"I want to power my home with the sun, but I don’t want to lose the beauty of my roof."
We understood. Because at Welflare, we believe solar isn’t just about energy. It’s about identity. It's about aesthetics, heritage, and respecting the beauty of what already exists—while building something better. So we listened.
We visited his farm, ran our assessments, and brought in our team of experts. Where others saw a technical limitation, we saw an opportunity for innovation. With care and precision, we custom-installed our IBC glass modules—a technology that pairs cutting-edge efficiency with clean, elegant design.
The result? A breathtaking fusion of old-world charm and modern sustainability.
The colonial tiles remain untouched in their grace. The modules now shimmer between them—not as intrusions, but as quiet allies of the home’s story. And the farm? It now runs on sunlight, every day. This is why we do what we do. For people who care. For places that matter. For the stories behind every rooftop.
If you’ve been told “no”—or if you’ve been waiting for a “yes” that aligns with your values—we invite you to write to us. Whether you live in a city apartment or a mountain finca, Welflare is ready to listen.
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